THE STORIES WE TELL
Tried the whole posting every day thing in the past (even a couple of times a day), stuffing loads of hashtags in the end & trying to sell all the time😆. You know what.. we hated it!.. with a passion. Felt like a slave to social media (if you have to make a living this way rather than being employed you’ll know what we mean😅).
In fact the more we did, we found the less interaction we got from followers. We even found it a little crushing at times to see people unfollow us, especially after all the effort we put in!
What did we learn?? (this might help other makers😉)... don’t get hung up on the details, the amount of followers (the ones who unfollow you were never going to be your ideal customer anyway), the amount of likes etc.
Unless we have a specific advert on the go, we use social media feeds more to showcase and document our business journey, the discoveries we’ve enjoyed along the way (with some spicy 🌶 product shots thrown in so you don’t forget that we need to eat😂).
There’s a time to advertise obviously cause you can’t live on thin air!.. but we definitely use our instagram & fb feed a little different these days. We use it more to illustrate what we love in our work, the process, our unique spot on this earth. We’re learning to tell a story through photography (that’s kinda our jam at the mo😂) rather than trying to push a product, one of the mistakes we made at the beginning & still see others do all the time.
Like most people we value our privacy so we decided a while back not to show you everything (I mean we’re not 16... there’s gotta be some mystery😉)
You know what, we’ve not only enjoyed posting this way, but found there’s far less pressure to feed the insatiable monster that is social media. To boot, the amount of loyal customers we’ve gained here in Ireland alone has grown and grown, it’s been so encouraging and rewarding. I think we’ll have to spread the Fiáin movement outside of Ireland 😍
Also in OUR BLOG
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SNEAK PEAK OF NEW EDC PACKAGING
Graphic design finished now for 6 product labels in our new Every Day Carry range, all with the coolest vintage colours...
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Dara Leather
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